Who is Graceful & Chic?
It all started with sisters who decided that we were missing a brand focused on US, and who we are.
We are the working mom, the stay at home mom, the plus sized mom, the mom who wants to feel like "her" again but doesn't know where to start.
We are the mom who hasn't felt like herself for years because she's been living in a t-shirt and leggings while chasing around toddlers.
We are the mom who wants to look like she spent 2 hours getting ready, but in reality doesn't have that luxury.
We are the housewife who is home all day holding it all together but never takes time for herself to remember who she really is, outside of being a mom - which has become her identity.
We are the plus sized woman who has never gained or REGAINED her confidence and feels like she doesn't have options to choose from.
We are the women who deserve to start the day with confidence and style, because let's be honest, we have earned that.
Graceful & Chic is for US - all of us. A brand that doesn't classify into too trendy or too comfortable, but one that is both. One that gives you style and comfort, is affordable, and fashionable all at the same time. A brand where you don't have to search multiple places when you should be spending time with your family, friends, or just taking a moment for YOU. A brand for all of the items you need, and that are functional and fashionable, from the start of your day to the last glass of wine, wherever that may be.